We were featured in the Fargo Forum, 23 October 2009 New Business section.
How exciting to see us in print!!!
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Books at a Fifth enjoys success amid downturn in economy
April Farver and Aaron Guderjahn knew they wanted to start a small business together.
By: Jon Knutson, INFORUM
April Farver and Aaron Guderjahn knew they wanted to start a small business together.
The question was, what kind of business should it be?
“Well, I like organizing. I like keeping things tidy. And I like to read. So a used bookstore just made sense,” Farver said.
Books at a Fifth opened in April. As the name implies, books are sold for one-fifth of the publisher’s price.
The store also trades books with customers.
Farver and Guderjahn said they like their location in Village West, which includes Hornbacher’s Foods.
“Hornbacher’s is a great anchor. People keep shopping and coming back there, and they’re potential customers for us,” Farver said.
Angie Diehl, who recently came in to the bookstore with books to trade, said she likes the store.
“I’m glad it’s here,” said Diehl, who learned about the store from a relative who bought books there.
Books at a Fifth occupies 500 square feet in Village West.
“This is a good size for us,” Guderjahn said. “If we had more space, the cost (of renting) would be higher.”
History books are popular with customers. Science fiction/fantasy, mystery and romance also are strong.
The weak economy is helping Books at a Fifth because consumers are looking for good deals, Farver said.
“You spend $30 or $50 here, and can leave with a box of books, she said.
She and Guderjahn aren’t interested in moving to a bigger location, even though business is strong.
But they say they might consider opening a second location, possibly in Moorhead.
“We’re off to a good start. We’re happy with the way things are going,” Farver said.
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Books at a Fifth
* Location: 4101 13th Ave. S., Fargo
* Hours: Hours: 10 am - 6 pm Monday through Saturday
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Readers can reach Forum reporter Jonathan Knutson at (701) 241-5530
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